About the Show

Real conversations with business owners about what it actually takes to build and run a company.

What The Owner's Playbook Is

The Owner's Playbook is a podcast-style conversation with real business owners, founders, and operators. It is not a product demo. It is not a highlight reel of success stories.

It's a place to talk plainly about running a business: how they got started, what's hard right now, what's working, what broke, and what they wish they'd known sooner.

The show covers business, entrepreneurship, veterans' issues, and topics tied to the hosts' backgrounds. The focus stays on the guest and their experience as an owner or operator, especially in small and medium-sized businesses.

Typical episode length: ~20 minutes (flexible)

Meet the Hosts

JC

Josh Caruso

Founder & CEO

18 years in military intelligence as a Master Sergeant, leading 600+ analysts. MBA from UNC Kenan-Flagler. Built and exited two companies.

Josh founded Omnyra after watching his father's renovation business fail—not from bad work, but from not seeing the numbers until it was too late.

DE

Doug Ebenal

Chief Operating Officer

Doug spent his career in SIGINT operations, building teams that could find patterns in noise and act decisively under pressure.

At Omnyra, he leads operations and ensures every client gets the attention they deserve. He brings integrity, precision, and an execution mindset that's rare.

Doug and Josh are also the founders of Omnyra AI Inc.

Who This Is For

  • →Small and medium business owners and owner-operators
  • →Founders and entrepreneurs across trades, services, retail, and professional fields
  • →Veterans and people with service backgrounds who are starting, joining, or running businesses
  • →Anyone who wants honest, no-spin stories about building, running, and sustaining a real company

Ready to Share Your Story?

If you're a business owner with real experiences to share, we'd love to have you on the show.

Apply to Be a Guest