January 5, 2026 · ~20 min
Geoff Farinha
with Geoff Farinha
A conversation with Geoff Farinha about his journey as a business owner—what's working, what's hard, and the lessons learned along the way.
Topics Covered
BusinessEntrepreneurship
Related Articles
Marketing·5 min read
National HVAC Tech Day and Other Holidays That Actually Drive Engagement
The posts that actually perform — the ones that get saved, shared, and commented on — often come from holidays nobody else in your industry is posting about.
By Doug Ebenal·Mar 19, 2026
Marketing·5 min read
Content Pillars Solve the 'What Do I Post?' Problem
The blank screen is where most social media efforts go to die. Content pillars turn posting from a creative exercise into a checklist.
By Josh Caruso·Mar 17, 2026
Marketing·5 min read
Followers Are a Vanity Metric
Follower count is the most misleading number in social media. It doesn't tell you how many people are in your service area, see your posts, or have ever picked up the phone.
By Doug Ebenal·Mar 15, 2026