January 5, 2026 · ~20 min
Geoff Farinha
with Geoff Farinha
A conversation with Geoff Farinha about his journey as a business owner—what's working, what's hard, and the lessons learned along the way.
Topics Covered
BusinessEntrepreneurship
with Geoff Farinha
A conversation with Geoff Farinha about his journey as a business owner—what's working, what's hard, and the lessons learned along the way.
One backlink from a local news outlet can do more for your search rankings than six months of directory submissions. Here's how to get reporters to actually cover your business.
The posts that actually perform — the ones that get saved, shared, and commented on — often come from holidays nobody else in your industry is posting about.
The blank screen is where most social media efforts go to die. Content pillars turn posting from a creative exercise into a checklist.