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Level 300Revenue

MKT 301

Marketing Fundamentals

From Google Business Profile to paid ads — the marketing playbook for getting found and getting leads.

4 sessions9 guidesStarts November 27, 2026Fridays 1–2 PM ET

1

Marketing Basics & Google Business Profile

Nov 27

Where to start with marketing and the single most important free tool for local businesses.

Join on Google Meet →

Required Reading

marketing fundamentals google business profile

Supplemental

google business profile is the most important account youre ignoring free marketing channels to max out before paying for ads

2

Local SEO & Content Marketing

Dec 4

How to rank in your service area and build authority through content without a big budget.

Join on Google Meet →

Required Reading

local seo guide content marketing basics

Supplemental

your customers are searching not scrolling organic first ads later

3

Social Media & Email Marketing

Dec 11

Where to start on social, what to post, and how to build an email list that converts.

Join on Google Meet →

Required Reading

social media for small business email marketing guide

Supplemental

why every small business social media account dies by month three followers are a vanity metric

4

Paid Ads, Referrals & Measuring ROI

Dec 18

When to spend money on ads, how to build a referral engine, and how to know what's actually working.

Join on Google Meet →

Required Reading

paid advertising guide referral systems measuring marketing roi

Labs

roas calculator cac calculator

Supplemental

before you pay for ads can you prove they work stop spending money on marketing you cant track

Ready to start?

Enroll once to get access to every course in The Small Business Bootcamp.

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← TEC 201: Technology & Tools MKT 302: Social Media & Content Strategy →