Why We Started The Owner's Playbook
There's no shortage of business podcasts, but there's a shortage of honest ones. Here's why we're doing this differently.
There's no shortage of business podcasts. You can find thousands of shows about startups, entrepreneurship, and "crushing it." But there's something missing from most of them: honesty.
The Problem With Most Business Content
Most business content falls into one of two categories:
- Success theater - Founders talking about their wins while glossing over everything that went wrong
- Guru advice - People who've never run a business telling you exactly how to run yours
Neither of these helps you when you're staring at payroll on a Friday afternoon wondering how you're going to make it work.
What We're Doing Differently
The Owner's Playbook is built on a simple premise: business owners learn best from other business owners who are willing to be honest about their experience.
That means talking about:
- The hiring decision that backfired
- The client you should have fired months earlier
- The loan you probably shouldn't have taken
- The vacation you haven't had in three years
These are the conversations that actually help people. Not another lecture on "mindset" or "scaling."
Who This Is For
If you're running a small or medium-sized business—whether that's a plumbing company, a marketing agency, a restaurant, or a manufacturing shop—this show is for you.
We're not talking to venture capitalists about unicorns. We're talking to real people running real businesses about real problems.
Join Us
New episodes drop regularly on YouTube. Subscribe to the newsletter to get notified when new episodes and articles come out.
And if you've got a story to tell, apply to be a guest. We want to hear from you.