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Pricing & Profitability

10 guides about pricing & profitability for business owners.

Pricing & Profitability·advanced·10 min read

Profitability Benchmarking: How Do You Compare to Your Industry?

Learn how to benchmark your profit margins, labor costs, and overhead against industry standards so you know exactly where you stand and where to improve.

By Josh Caruso·Jan 2, 2026·Includes tools
Pricing & Profitability·intermediate·9 min read

Subscription and Recurring Revenue Models for Small Business

Recurring revenue transforms unpredictable income into stable, forecastable cash flow. Learn how to build subscription and maintenance models in any trade.

By Doug Ebenal·Jan 1, 2026·Includes tools
Pricing & Profitability·intermediate·9 min read

Discount Strategy: When Discounts Build and When They Destroy

Discounts are a tool, not a reflex. Learn when discounting makes strategic sense and when it silently destroys your profitability.

By Josh Caruso·Dec 31, 2025·Includes tools
Pricing & Profitability·intermediate·9 min read

Job Costing: Knowing Your True Cost Per Job

Job costing tracks every dollar spent on every job so you know which work makes money and which work drains it. Here is how to set it up.

By Doug Ebenal·Dec 30, 2025·Includes tools
Pricing & Profitability·beginner·8 min read

Understanding Gross Margin: The Number That Determines Survival

Gross margin is the single most important number in your business. Learn how to calculate it, track it, and use it to make better decisions.

By Josh Caruso·Dec 29, 2025·Includes tools
Pricing & Profitability·beginner·8 min read

Raising Your Prices: When, How, and What to Say

A practical guide to implementing price increases without losing your best clients, including scripts, timing, and common mistakes to avoid.

By Doug Ebenal·Dec 28, 2025·Includes tools
Pricing & Profitability·beginner·9 min read

Pricing for Service Businesses: Hourly, Flat Rate, and Retainer Models

Compare the three core pricing models for service businesses and learn which one fits your trade, your clients, and your growth goals.

By Josh Caruso·Dec 27, 2025·Includes tools
Pricing & Profitability·intermediate·8 min read

Competitive Pricing Analysis: Research Without a Race to the Bottom

Learn how to research competitor pricing, position yourself strategically, and avoid the trap of always being the cheapest option.

By Doug Ebenal·Dec 26, 2025·Includes tools
Pricing & Profitability·intermediate·8 min read

Value-Based Pricing: Charging What the Work Is Worth

Stop anchoring prices to your costs. Learn to price based on the outcome and value your customer receives.

By Josh Caruso·Dec 25, 2025·Includes tools
Pricing & Profitability·beginner·7 min read

Cost-Plus Pricing: The Foundation Most Businesses Get Wrong

Learn how to calculate your true costs and apply the right markup so every job covers overhead and generates real profit.

By Doug Ebenal·Dec 24, 2025·Includes tools

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