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Sales & Revenue

10 guides about sales & revenue for business owners.

Sales & Revenue·advanced·12 min read

Revenue Diversification: Reducing Dependence on One Income Stream

If one client, one service, or one market represents the majority of your revenue, you are one bad month away from a crisis. Learn how to diversify strategically.

By Josh Caruso·Jan 13, 2026·Includes tools
Sales & Revenue·intermediate·11 min read

Reducing Customer Churn: Why They Leave and How to Stop It

Understand the real reasons customers leave, build early warning systems to identify at-risk accounts, and implement retention strategies that work.

By Doug Ebenal·Jan 12, 2026·Includes tools
Sales & Revenue·advanced·12 min read

Contract Negotiation: Protecting Yourself While Closing the Deal

Learn how to negotiate contracts that protect your business, set clear expectations, and prevent the disputes that destroy profit margins.

By Josh Caruso·Jan 11, 2026
Sales & Revenue·advanced·11 min read

Sales Pipeline Management: Forecasting Revenue You Can Trust

Turn your sales pipeline from a wish list into a reliable revenue forecasting tool with stage-based management and data-driven analysis.

By Doug Ebenal·Jan 10, 2026·Includes tools
Sales & Revenue·beginner·12 min read

CRM Implementation: Choosing and Actually Using a System

Stop managing your pipeline in your head or on sticky notes. Learn how to pick the right CRM for your business size and actually get your team to use it.

By Josh Caruso·Jan 9, 2026
Sales & Revenue·intermediate·11 min read

Upselling and Cross-Selling Without Being Pushy

Increase your average transaction value by learning when and how to offer additional services in a way that genuinely serves your customers.

By Doug Ebenal·Jan 8, 2026·Includes tools
Sales & Revenue·intermediate·10 min read

Objection Handling: Responding to "That's Too Expensive"

Learn practical frameworks for handling the most common sales objections without caving on price or losing the deal.

By Josh Caruso·Jan 7, 2026
Sales & Revenue·beginner·10 min read

Follow-Up Systems: The Revenue You're Leaving on the Table

Most deals are lost because of poor follow-up, not poor pitches. Build a systematic approach to following up that turns maybes into signed contracts.

By Doug Ebenal·Jan 6, 2026·Includes tools
Sales & Revenue·beginner·10 min read

Writing Proposals and Estimates That Close

Stop losing deals to sloppy proposals. Learn how to write estimates and proposals that communicate value and make saying yes easy.

By Josh Caruso·Jan 5, 2026·Includes tools
Sales & Revenue·intermediate·9 min read

Designing a Sales Process That Doesn't Depend on You

Build a repeatable, documented sales process that your team can execute without you being in every meeting or on every call.

By Doug Ebenal·Jan 3, 2026·Includes tools

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