Real Talk for Business Owners

Honest conversations with business owners, founders, and operators. How they got started, what's hard right now, what's working, what broke, and what they wish they'd known sooner.

The Owner's Playbook

What We Talk About

Operations & Growth

Scaling crews, managing pipelines, handling crisis moments, and building systems that work when you're not watching.

Leadership & People

Keeping good people, developing your team, succession planning, and the human side of running a company.

Technology & AI

How small businesses are actually using software and AI—what's worth the investment and what's hype.

Acquisitions

Buying, selling, and taking over businesses. What due diligence really looks like and how to transition smoothly.

Veterans in Business

How military experience translates to entrepreneurship—from Commander's Intent to building teams.

Partnerships

Finding the right partner, dividing responsibilities, and navigating the relationship that can make or break your business.

Meet the Hosts

Doug Ebenal

Doug Ebenal

Producer & Co-Host

Doug produces the show, writes articles, and keeps the conversation flowing. Over 20 years in Marine Corps intelligence taught him to take chaos, find order, and deliver answers that matter—he brings that same approach to every episode.

Josh Caruso

Josh Caruso

Co-Host

Josh co-hosts and writes on leadership, technology, and strategy. After 18 years leading teams in Marine Corps intelligence, he opened two small businesses and learned firsthand what it's like to fly blind as an owner. He brings that real-world perspective to every conversation.

Got a Story to Tell?

If you're a business owner with real experiences to share—the wins, the struggles, the lessons learned—we'd love to have you on the show.

Apply to Be a Guest