Articles
Operations
17 articles about operations for business owners. Real insights, practical advice, no fluff.
Missed Calls Are Missed Revenue—And You're Missing More Than You Think
When a pipe bursts at 2 AM, customers don't leave voicemails. They call the next company. Here's the math on what unanswered calls actually cost.
They Don't Want to Talk to You—They Want Their Pipe Fixed
Stop romanticizing 'the human touch.' Customers don't call because they want conversation. They call because they have a problem that needs solving—fast.
Automate Your Review Requests at Job Completion
The window for getting a review is about 24 hours. After that, response rates drop by half. You can't ask fast enough manually—but a system can.
Simplicity Beats Complexity: Your Spreadsheet Might Be Fine
Before you pay for another software subscription, ask yourself: is the spreadsheet actually the problem? Or is it the process?
S-Corp Tax Advantages Every LLC Owner Should Know
If you're making decent money as an LLC and you haven't looked at S-Corp election, you might be overpaying the IRS by thousands every year.
Who Has Access to Your QuickBooks?
When's the last time you checked who can see your financials, issue payments, and access your banking information?
Separate Your Revenue Streams Before Tax Season
You might think you know which services make you money. But if HVAC and plumbing are all mixed together in your books, you're guessing.
Turn Your Crew Into a Content Machine
Your technicians are already at job sites every day. They're standing next to the content you need. They just have to press record.
Why Consistent Posting Matters Even With 100 Followers
You're not posting to build an audience. You're posting so that when someone searches your name, you actually exist.
Free Marketing Channels to Max Out Before Paying for Ads
There's a lot of free stuff you can do that you probably haven't done yet. Max those out before you start writing checks.
Before You Pay for Ads, Can You Prove They Work?
The tracking infrastructure needs to exist before the first dollar goes out. Not after. Not 'when we have time.' Before.
It's Cheaper to Keep a Customer Than Find a New One (And How to Actually Do It)
Everyone knows this is true. But knowing it and actually building your business around it are two different things.
Stop Spending Money on Marketing You Can't Track
If you can't trace a lead back to the ad that generated it, you're not marketing. You're gambling.
Why Your CRM Pipeline Is Useless If You're Not Using It
You paid for the software. You set up the stages. But if leads aren't moving through your pipeline, you're just paying for expensive digital clutter.
What Happens When It's -3 Degrees and Everyone's Furnace Breaks
When the temperature drops, everyone's HVAC system gets pushed to its limits. The marginal equipment fails. The calls flood in. How do you prepare for spikes you can't fully predict?
Maintenance Contracts: The Annuity for Your Business
Geoff Farinha calls maintenance contracts 'the annuity for the business.' Then he said something that surprised me: 'We do it in a way where we're not looking to necessarily make money.'
The Contractor's Chicken-and-Egg Problem: Crew Size vs. Work Pipeline
Do I have enough work to keep my crew busy? Do I have enough crew to handle the work that's coming? It's a chicken-and-egg problem with real financial consequences.
Want More Operations Insights?
Subscribe to get notified when we publish new articles and resources.
Subscribe to Newsletter