Articles
Sales
3 articles about sales for business owners. Real insights, practical advice, no fluff.
Sales·6 min read
Stop Selling AI—Start Selling Outcomes
Nobody wants an 'AI receptionist.' They want no missed opportunities and more time back. Sell the solution, not the technology.
By Josh Caruso·Feb 23, 2026
Sales·6 min read
The Hidden Cost of Talking People Into Things
You can convince almost anyone to buy. But the customers you have to convince become the customers you have to keep convincing—or lose.
By Josh Caruso·Feb 9, 2026
Sales·6 min read
Know Who Your Customer Isn't
Most businesses obsess over their ideal customer. The real competitive advantage is knowing who to walk away from—even when they're ready to buy.
By Josh Caruso·Feb 5, 2026
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